Experts provide practical approaches to sustainable business practices

THE MARKETER — Dr. Deborah Goldring, shown here leading a class at Stetson University, will address ways businesses can adapt their marketing to lessen the impacts on society and the environment, during a one-day seminar on business sustainability later this month.

THE MARKETER — Dr. Deborah Goldring, shown here leading a class at Stetson University, will address ways businesses can adapt their marketing to lessen the impacts on society and the environment, during a one-day seminar on business sustainability later this month.

PHOTOS COURTESY STETSON UNIVERSITY

THE ENVIRONMENTALIST — Dr. Wendy Anderson, who chairs Stetson’s Department of Environmental Science and Studies, believes businesses can minimize their environmental impact while still remaining successful.

THE ENVIRONMENTALIST — Dr. Wendy Anderson, who chairs Stetson’s Department of Environmental Science and Studies, believes businesses can minimize their environmental impact while still remaining successful.

Note: The Beacon learned Sept. 21 this event has been delayed. Stetson officials do not yet have a new date. We will keep you posted. 

As Central Florida’s population continues to grow rapidly, increasing strain is being placed on the region’s delicate ecosystems. A one-day seminar Friday, Sept. 22, will provide community and business leaders with innovative ways to enjoy the economic benefits of population growth while protecting the area’s natural resources.

The Business Case for Sustainability seminar at Stetson University’s historic Downtown DeLand campus will provide a practical, in-depth approach to sustainable business practices.

Sustainability makes a difference to the ecosystem, consumers and profitability. Participants in this seminar will learn from top experts in Florida ecosystems, sustainability management and green building, as well as how to lead, manage and transform current business practices into a more sustainable operation while also considering financial profitability.

“Many businesses have demonstrated that implementing sustainability efforts not only minimizes environmental impact and increases good will among customers, but also increases profits through both operational savings and expansion of market share,” said Wendy Anderson, Ph.D., professor and chair of the Department of Environmental Science and Studies at Stetson University. “We are excited to bring together faculty experts and community leaders to provide businesses with ideas and incentives for embracing sustainability.”

With topics ranging from “Financing Sustainability” to “Green Marketing and Consumer Choice,” the seminar will provide a framework for sustainability management with a focus on real-world application. Participants will learn to find win-win opportunities for sustainable changes with a positive impact on the bottom line, justify sustainability goals to organizational decision-makers, and gain competitive advantage while satisfying customer needs through green marketing.

“Companies need to examine the impacts of their marketing strategies on society and the environment,” said Deborah Goldring, Ph.D., assistant professor of marketing at Stetson University. “This means re-evaluating their product and service portfolios and the way these offerings are created, produced and promoted. This seminar will help managers reflect on these difficult and complex issues.”

The seminar will include experts from Stetson University: Anderson; Goldring; John Tichenor, Ph.D., chair and associate professor of management; and Clay Henderson, J.D., executive director of the Institute for Water and Environmental Resilience. Outside experts include Chris Castro, director of sustainability for the City of Orlando, and Ken LaRoe, CEO of First Green Bank.

The Business Case for Sustainability seminar will be in Room 223 of the Lynn Business Center, 345 N. Woodland Blvd. on the Stetson campus in Downtown DeLand. The cost to attend the one-day seminar is $199. Register at www.stetson.edu/business/pace/sustainability-seminar.php.

- Marie Dinklage, Special to The Beacon

Rate this article: 
No votes yet