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Another bank closing: Chase consolidates DeLand and Orange City offices

Closing its doors — The DeLand branch of Chase Bank will be closing at the end of September. This branch is on one end of a small strip center on East International Speedway Boulevard that also houses stores for two cellphone companies, a massage spa, a hair salon, and a restaurant, among other businesses.

Closing its doors — The DeLand branch of Chase Bank will be closing at the end of September. This branch is on one end of a small strip center on East International Speedway Boulevard that also houses stores for two cellphone companies, a massage spa, a hair salon, and a restaurant, among other businesses.

BEACON PHOTO/JOE CREWS

The DeLand branch of Chase Bank, at 305 E. International Speedway Blvd., in a small strip center near a Lowe’s Home Improvement store, is closing Sept. 28. But there is a possibility that another DeLand office could be in the offing.

For now, though, Chase is “consolidating our DeLand branch into our Crown Center Plaza branch” in Orange City, said bank spokesman Greg Hassell.

In late June, customers were notified of the closing, and notification is prominently posted at the branch and online. Employees will be offered positions at other Chase branches, Hassell said.

“The lease is set to expire on this location, and we’re looking for a better branch to serve your area,” Hassell said in an email from his office in Houston. “Our goal is to have branch growth in Volusia County.”

There’s plenty of room to grow in Volusia County. Besides the branch in Orange City, Chase has one branch each in Ormond Beach, Port Orange and New Smyrna Beach. Also, there is an ATM — but not a full branch — at Halifax Health Medical Center in Daytona Beach, according to the Chase website.

Bank branches are important to some customers of Chase and other banks. And like its competitors, Chase is dealing with changes in how other customers use them, Hassell said.

“Customers are coming into the branch to discuss some of life’s biggest moments — the purchase of a first home, affording their child’s education, saving for retirement. That makes the branch more of an advice center,” he said. “Far fewer customers are using the branches for routine transactions like depositing checks, getting cash or moving money around. They can do those things themselves — whenever they want — through our online and mobile access points.”

Chase has the most visited online portal, with over 45.9 million active digital users, Hassell added, and Chase is the industry’s top-ranked banking app, with more than 28 million active mobile users.

One in three Americans have deposited a check using a mobile device within the past year, according to a 2016 survey by the American Bankers Association. Of those who have used mobile deposit, 62 percent reported using it at least once per month.

- Joe Crews, joe@beacononlinenews.com

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