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Crunch Fitness helps fill longtime plaza

Working out — Several members work out on treadmills at Crunch Fitness Deltona one recent afternoon.

Working out — Several members work out on treadmills at Crunch Fitness Deltona one recent afternoon.
BEACON PHOTOS/JOE CREWS

Combat training — A kickboxer works out on the Crunch Fitness combative-training equipment.

Combat training — A kickboxer works out on the Crunch Fitness combative-training equipment.

Crunch Fitness Deltona, a full-service fitness center that recently held a grand opening, is helping bring Deltona Plaza back to full capacity.

When it opened its doors in February, Crunch had taken over about half of a former Winn-Dixie store — 21,338 square feet — near the plaza’s north end, according to the website of Vision Development & Management, the Orlando company that owns the plaza at 1200 Deltona Blvd.

“The heavy extra traffic there, along with that brought by a new VA clinic, probably helps the plaza get closer to 100-percent occupancy,” said Jerry Mayes, Deltona’s economic-development manager.

The Veterans Affairs clinic opens later this year, filling another 21,500 square feet of space, according to the Vision website. The VA is converting five smaller storefronts immediately to the north of Crunch, Mayes said.

The VA is moving its longtime clinic from Orange City, expanding from 5,000 square feet and giving it the ability to offer more services, Mayes added.

Frank Silverman, a managing partner at Vision, said once the VA clinic opens, about the only space left will be the 20,000 square feet of the former Winn-Dixie that Crunch didn’t take.

“We’ll be close to 85-percent occupancy when the VA clinic opens,” Silverman said.

That’s up considerably from the 30-percent occupancy when Vision took over the plaza about three years ago, he added.

Crunch Fitness Deltona is owned by David Ciardiello, who has the franchise for Volusia and Brevard counties. The brightly decorated center has state-of-the-art exercise equipment, including more than 80 pieces of cardio machines, 11 of which are ergonomically designed to relieve stress during a workout.

The center also offers hydro-massage, premium tanning beds, weightlifting, a combative-training area, and a 25-yard-long strip of artificial turf for speed and agility training.

And, of course, there are training classes of every kind.

“We consider ourselves nurturers,” Ciardiello said recently. “We seek to encourage, empower and entertain people.”

Crunch offers no-contract memberships ranging from $9.95 a month to $49.95. Members can change membership levels at any time or freeze their accounts if they need to take a break.

“Members are not locked into something they don’t use,” Ciardiello said.

Potential members can get a free one-day pass to try out the facilities before they sign up.

Crunch is open seven days a week. Visit www.crunchdeltona.com, or call 386-259-5551 for more information.

- Joe Crews, joe@beacononlinenews.com

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