110 W. New York Ave.
DeLand, FL 32720
posted Nov 21, 2012 - 10:14:50am
Keep your money here. For every $25 you spend in DeLand, here's how much stays in our local community:
Local independent — $13.75
Chain stores — $3.90
Online/Amazon.com — $0.00
— Janet Bollum
After thanks have been given, and the dishes are done, it's time for the biggest shopping weekend of the year.
Incoming MainStreet DeLand Association Executive Director Mary Beth Harris is hoping small businesses in West Volusia get a big piece of that pie. For the third year, there's a nationwide event designed to help.
Merchants like Janet Bollum are getting ready for Small Business Saturday on Nov. 24.
Bollum, owner of The Muse Book Shop in Downtown DeLand, explained the push to promote small community businesses.
"Support them; they're the ones who support you," Bollum said.
Because small businesses are run by people, not corporate chains, they live, work, play and shop in their cities, and they give back to the community.
Cam Amici, owner of Dressed Boutique, just down the block from The Muse, said "Shopping in local stores is important, not just for my store, but other stores Downtown. If these stores did not stay in business, our Downtown would be a ghost town."
Small Business Saturday, created in 2010 by American Express, is a day to remind shoppers how important local businesses are to the economy.
"I think it's a wonderful idea. It's something MainStreet DeLand promotes every day," Harris said.
"I challenge everyone to come Downtown Saturday and either eat at a local restaurant, or buy something from a local merchant," she said. "Show your support!"
Small-business owners in DeLand have taken a liking to this holiday tradition. However, for many, the "holiday" is business as usual.
Toni Lynn Bruzzese, owner of Pat & Toni's Sweet Things, said, "We are always grateful for our customers, so we prepare every day like it's Small Business Saturday."
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